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Vintage Longines Watches: What to Look For Before You Buy
Alex FrancFeb 13, 20260 comments

Vintage Longines Watches: What to Look For Before You Buy

Quick Answer: Vintage Longines watches are a strong buy if the dial is original, the case lines are sharp, and the movement is healthy. Focus on condition over hype. Check for...
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Vintage Cartier watch with stainless steel bracelet featured in a buying guide explaining what to check before purchasing
Alex FrancFeb 12, 20260 comments

Vintage Cartier Watch Guide: What to Check Before You Buy

Quick answer: Before buying a vintage Cartier watch, check dial printing and Roman numeral alignment, case edges for over polishing, and crown and hands for swapped parts. Ask for close...
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Jewelry appraisal report concept with calculator, notepad, and diamond ring used for insurance valuation
Alex FrancFeb 5, 20260 comments

How to Read a Jewelry Appraisal Report: Photos, Specs, and the Numbers That Matter

Receiving a jewelry appraisal report should feel reassuring. Instead, many people open the document and feel unsure what they are actually looking at. There are descriptions, photos, measurements, and values....
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Is a Vintage Watch Right for You? A First-Time Buyer’s Guide
Alex FrancFeb 3, 20260 comments

Is a Vintage Watch Right for You? A First-Time Buyer’s Guide

Buying your first vintage watch is exciting. It’s also the moment when many people pause and ask a very honest question: Is this actually right for me? For many buyers,...
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Does My Jewelry Appraisal Expire? When to Update and Why Insurers Care
Alex FrancJan 27, 20260 comments

Does My Jewelry Appraisal Expire? When to Update and Why Insurers Care

One of the most common questions we hear in our Rockefeller Center showroom is whether a jewelry appraisal expires. Clients also ask a second question right after: does it really...
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Antique vs Vintage Watches: What’s the Difference and What to Look for Before You Buy
Alex FrancJan 20, 20260 comments

Antique vs Vintage Watches: What’s the Difference and What to Look for Before You Buy

Clients often come into our Rockefeller Center showroom asking the same question: what’s the difference between antique and vintage watches, and does it matter before you buy. It matters more...
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A jeweler takes notes while evaluating gold jewelry on a workbench with tools, a loupe, and several pieces laid out.
Alex FrancJan 18, 20260 comments

How We Appraise Gold and Silver in NYC

Gold and silver value sounds simple until you try to put a real number on it. Most people walk in asking one question: “What’s it worth?” The honest answer is...
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Vintage Watch Prices Explained: What Changes the Cost (and What Doesn’t)
Alex FrancJan 13, 20260 comments

Vintage Watch Prices Explained: What Changes the Cost (and What Doesn’t)

Vintage watch prices can look all over the place. You’ll see two watches that appear similar in photos, and one is $2,500 while the other is $12,500. That’s not always...
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Watch Appraisals vs Servicing vs Authentication: What Each Includes
Alex FrancJan 10, 20260 comments

Watch Appraisals vs Servicing vs Authentication: What Each Includes

If you own a watch, sooner or later you’ll hear three terms that sound similar but mean very different things: appraisal, servicing, and authentication. Most confusion comes from one assumption....
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Patek Philippe Calatrava Ref. 3998 – Automatic 18KT Rose Gold
Alex FrancJan 6, 20260 comments

Vintage Watches for Sale: A Buyer’s Checklist for Condition, Originality, and Paperwork

A quick note before you scroll When you look at vintage watches for sale, don’t start with the shine. Start with the facts. Make sure the listing tells you the...
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How Much Does a Jewelry Appraisal Cost in NYC? A Complete Guide From Our Rockefeller Center Jewelers
Alex FrancDec 27, 20250 comments

How Much Does a Jewelry Appraisal Cost in NYC? A Complete Guide From Our Rockefeller Center Jewelers

One of the most common questions clients ask when they visit our Rockefeller Center showroom is how much it costs to have a piece of jewelry appraised in New York...
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A Traveler’s Guide to Buying Vintage and Estate Jewelry in Manhattan
Alex FrancDec 23, 20250 comments

A Traveler’s Guide to Buying Vintage and Estate Jewelry in Manhattan

At our store in Midtown Manhattan, we meet travelers every day who come in looking for vintage and estate jewelry. Some walk in after spending the afternoon around Rockefeller Center....
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Vintage Watch Collectors Gear Up for NYC’s Fall Auction Season
Alex FrancSep 27, 20250 comments

Vintage Watch Collectors Gear Up for NYC’s Fall Auction Season

As New York’s fall auction season approaches, excitement is building among vintage watch collectors. The market for authenticated, investment-grade timepieces has remained strong throughout 2025, and demand is expected to...
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ROMANCE AT THE ROCK
Harry MizrahiMar 17, 20160 comments

ROMANCE AT THE ROCK

Love and diamonds at Louis Martin Jewelers Proposals, anniversaries, quiet moments between partners—there are plenty of romantic moments at the Rock. We talked to the staff of Louis Martin Jewelers,...
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ESTABLISHED 1978

Louis Martin Jewelers

Store name

54 W 50th Street 30 Rockefeller Plaza
New York, NY 10112

Store hours
Every Day: 9:30am - 6:30pm

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