As New York’s fall auction season approaches, excitement is building among vintage watch collectors. The market for authenticated, investment-grade timepieces has remained strong throughout 2025, and demand is expected to peak as auctions and collector events return to the city this fall.
At Louis Martin Jewelers in Rockefeller Center, we have seen a steady rise in interest for authenticated vintage watches. Collectors are not just looking for style, they are searching for originality, provenance, and lasting value. From whimsical character watches that capture a moment in time to original-condition classics that define an era, the appetite for rare and trustworthy pieces has never been higher.
“Collectors want confidence,” said Martin Mizrahi, of Louis Martin Jewelers. “Original dials, correct hands, period-correct movements, and full disclosure on service history are driving purchase decisions. Our team has specialized in vintage watches for decades, and every piece we sell is evaluated through a multi-stage process.”
Harry Mizrahi added, “We are seeing interest from both seasoned collectors and first-time buyers who want something unique with investment potential. A properly authenticated vintage watch provides historical context and lasting value for anyone who owns it.”
What Collectors Are Looking For This Season
- Rolex: Submariners and Datejusts in honest, original condition remain highly sought after.
- Cartier: Tanks and Santos models continue to attract buyers for their design and heritage.
- Omega: Speedmasters and Seamasters hold steady demand, particularly early-production models.
- Other Leading Brands: Longines, Breitling, Audemars Piguet, and Patek Philippe are also drawing attention as buyers seek out the best vintage examples available.
Find all our brands in our Vintage Watch Collection
Why Authentication Matters
The growth of online marketplaces has also increased the risk of counterfeits. That is why authentication, restoration records, and service history are crucial. Collectors recognize that a properly vetted watch not only protects their investment but also ensures the piece can be enjoyed and passed down for generations.
Visit Louis Martin Jewelers
With fall collector activity increasing, Louis Martin Jewelers continues to offer private consultations at its Rockefeller Center showroom and insured global shipping for remote clients. Whether you are a seasoned collector or just starting to explore the world of vintage watches, our team is here to help you find the right piece.
