Sell Vintage Watches NYC
If you have a vintage watch you want to sell, the most important thing is working with a buyer who knows what it is actually worth.
At Louis Martin Jewelers, we have been buying vintage watches in New York City for over 40 years; from all around the world. We make direct offers based on real market knowledge.
Bring your watch to our store at Rockefeller Center or contact us to start the process.
Why Sell Your Watch at Louis Martin Jewelers
Most people selling a vintage watch have one real concern: are they getting a fair price?
The answer depends entirely on who you are selling to.
We are a specialist dealer. We buy the watches we sell, which means we pay based on what the watch is actually worth in the current market. Our 40 years of experience means we know that number accurately.
You leave knowing you received a fair offer from someone with real expertise, and passion for the industry.
Trusted Appraisal Partner
- Secure, cloud-based appraisal records
- Instant professional documentation
- Accepted by leading insurers
- Ensures accuracy and credibility
*We use BriteCo’s digital platform for appraisal documentation. Insurance policies are arranged directly through BriteCo.
Direct Sale vs. Consignment
When you sell to us directly, you receive payment the same day. The transaction is complete.
Consignment means we sell the watch on your behalf and pay you after it sells, minus our commission. Consignment can result in a higher final number for certain pieces, but it takes longer.
We will tell you honestly which option makes more sense for your watch. If your piece is likely to attract strong buyer interest, we may recommend consignment. If you need funds quickly or the watch is a strong direct buy, we'll make sure to inform you.
How the Selling Process Works
We keep the process simple and transparent.
- Bring your watch to our store at 30 Rockefeller Plaza in Midtown Manhattan
- Our team evaluates the watch in person — movement, case, dial, originality, and current market demand
- We make you a direct offer based on that evaluation
- If you accept, you are paid the same day
The whole process typically takes less than an hour. There is no obligation to accept our offer.
Conveniently Located in Rockefeller Center, NYC
If you work or live in Midtown Manhattan—or are just visiting—our showroom in Rockefeller Center is easy to find and even easier to trust.
54 W 50th St, New York, NY 10112
Store hours
Open Every Day: 9:30am-6:30pm
If you are still deciding, we are here to help.
We work with:
- First-time buyers
- Collectors
- Clients looking for specific models
We can help you compare options, understand pricing, and find the right watch for your needs. That’s exactly what we provide at Louis Martin Jewelers—a name trusted in Rockefeller Center for nearly 50 years.
📞 Call us today at (212) 245-5566
📧 Or email info@louismartin.com to schedule a private consultation.
We base every offer on current market values, recent auction results, dealer sales, and active buyer demand. We have been doing this for over 40 years. Our reputation depends on fair dealing, and most of our sellers come through referrals.
No. A watch without papers can still sell for strong price if the condition and originality are there. Papers and box add value, but they are not required.
We offer appraisals separately from buying. If you want to know what your watch is worth before deciding, start there. There is no pressure to sell.
Yes. Bring everything you are considering selling and we will evaluate each piece individually.
In most cases, yes. We factor the cost of service into the offer. You do not need to service the watch before bringing it in.
Yes. Rolex is one of the most common watches we purchase and one we know deeply. If you're looking to sell a Rolex, we've put together a dedicated page covering the process, what affects value, and what to expect.